A finite and increasingly competitive marketplace necessitates that we intensively cultivate each client’s business to enhance the profitability fo the relationship – and it’s particularly crucial when selling to high net worth individuals (HNWIs) and corporates. Designed to enable participants to develop and refine techniques to identify and address their clients’ needs – not only to win new business, but also to increase the the range of business completed with existing clients.
At the end of this course you will be able to:
- Develop a focused client relationship strategy
- Get appointments with decision-makers
- Plan and prepare effectively to meet current and prospective clients
- Build trust and confidence to win business
- Effectively identify client needs, concerns, priorities and motivations
- Present your services in a more persuasive manner and sell quality over price
Who will benefit?
Designed for Senior Account/Relationship Managers, Business Development Managers and Marketing Personnel from a banking, trust or commercial environment, particularly those dealing with high net worth individuals and/or corporate clients.
The content of this programme can be tailored to your requirements for in-company training. More information on Tailored Training or contact us.
Course Length: 2 days